BMI 052: Updating Your Website With a New Look and Fresh Content

In this episode, Andy and Tom discuss …

  • A 6-step redesign checklist for making your website an effective marketing tool and a more reliable revenue source
  • The most common content mistakes that prevent websites from attracting a target audience and generating leads
  • 2 tools to help you uncover what parts of your website aren’t meeting your visitors’ needs
  • How your daily conversations can help you create content that keeps people on your website longer, while also making your marketing messages more persuasive

Mentioned Resources:

 

Yoast SEO

KingSumo

Optimizely

Visual Website Optimizer

 

Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

BMI 051: Growing Your Business as a Podcast Guest

In this episode, Andy and Tom discuss …

  • How to find and identify the best podcasts for reaching your prospects
  • The critical keys to making yourself appealing to podcast hosts – so bringing you on as a guest becomes a no-brainer
  • How to structure your interview answers in a way that greatly increases your odds of converting listeners into leads
  • Why you should never drive podcast listeners to your website’s home page
  • 3 ways to maximize the reach of each interview you do, while also enhancing your current marketing efforts

Mentioned Resources:

Rev

Interview Valet’s Podcast Guest Interview Checklist

 

Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

BMI 050: Shaping Your Marketing Message to Convert Prospects

In this episode, Andy and Tom discuss …

  • 4 tools for identifying prospects’ characteristics, researching competitors, and identifying effective keywords and topic ideas for your website content
  • The importance of matching your marketing message to prospects’ needs and how testing simple changes can cause sales to soar
  • Direct-mail design mistakes that make messages difficult to see, as well as the dangers of focusing your prospects’ attention on price
  • An easy way to identify which ads bring you the most buyers, so you can multiply your efforts
  • Why making multiple offers on your marketing pieces creates confusion and can reduce response

Mentioned Resources:

YouGov

SEMrush

LSIGraph

Answer the Public

 

Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

BMI 049: Building a Business Development System That Enables Growth

In this episode, Andy and Tom welcome special guest Ryan Waggoner to discuss …

  • How to vet potential clients in a way that practically guarantees they become repeat buyers
  • Why the typical “transactional” approach to working with clients limits your income  
  • The most beneficial time to increase your business development efforts and raise your rates
  • A simple 2-step process for getting referrals and collecting tons of testimonials
  • A pricing strategy that prevents your product or service from being viewed as a commodity and allows you to uncover any prospect’s budget

 

Mentioned Resources:

LetsMakeApps.io

Ryan’s My First Million Dollars From Freelance guide (free)

 

Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

BMI 048: Communicating Effectively and Closing More Sales

In this episode, Andy and Tom welcome special guest Tom Matzelle to discuss …

  • How to make sure your communication doesn’t come across as too aggressive when selling
  • Why getting prospects to repeatedly say “yes” can be a pitfall that loses you deals
  • A 5-step process for turning objections into strong selling points
  • The 2 qualifying questions that save you time when communicating with prospects and instantly tell you if they’re worth pursuing
  • A simple formula for making your offers more appealing when you can’t guarantee a return on investment

 

Mentioned Resources:

Tom Matzelle


Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

BMI 045: Selling With Strategies That Create Repeat Buyers

In this episode, Andy and Tom welcome special guest Heather Ann Havenwood to discuss …

  • The keys to increasing your outreach with clients so they become eager to buy more from you  
  • A seminar secret you can use to multiply your revenue – without having to create any new products or services
  • Why you must attempt to sell something in every communication with prospects and clients
  • How to use the daily news and entertainment cycle to structure emails that recipients read and respond to
  • How applying common-sense dating strategies can help you create compelling marketing (and attract more buyers)

BMI 044: Uncovering Sales Growth and Side Gigs That Multiply Your Income

In this episode, Andy and Tom welcome special guest Dr. Mark Costes to discuss …

  • 3 common problems that prevent growth and improved profitability in professional service businesses
  • How simple testing with a “low-barrier” offer can transform a commoditized business into an experience that prospects love (and can’t wait to tell others about)
  • The danger in copying an advertising or marketing approach used by a business in your industry, even if you know it works really well for them
  • Why following your passion is a sure way for any entrepreneur to fail and experience endless frustration
  • How to identify what’s missing in your industry to create a profitable side gig that has the potential to generate more income than your primary job

BMI 043: Leveraging Reviews and Testimonials to Drive Business

In this episode, Andy and Tom welcome special guest Simon Aronowitz to discuss …

  • Why going after reviews and testimonials is a mistake if your only reason for having them is to convince more clients to do business with you
  • How to increase the number of reviews you receive by creating a system that’s part of your sales process
  • The danger of writing your clients’ reviews and testimonials – even if they ask you to do it
  • A “low-hanging fruit” you can immediately use to deliver warm, high-quality traffic to your best reviews and testimonials
  • The secret to asking the right questions that lead to the most powerful reviews and testimonials