BMI 061: Reaching Out Cold and Creating Profitable Conversations

In this episode, Andy and Tom share a special training that details …

  • A conversational approach for emailing cold contacts and turning them into leads
  • The common request that immediately signals to prospects you want to pitch them
  • Why small-scale direct mail campaigns can be ideal for reaching decision-makers (and why basic letters and postcards almost never work)
  • Where you’re most likely to find the highest percentage of buyers in your prospect pipeline


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