BMI 059: Testing Your Outreach to Increase Response and Sales

In this episode, Andy and Tom discuss …

  • How applying the law of reciprocity can persuade more people to take your desired action
  • The one place in your sales process where you’re almost certain to find overlooked revenue
  • A service for creating a complete content factory to drives your marketing outreach with educational material
  • Where in your follow-up process you’re likely to find your most eager buyers (these prospects often get ignored)

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