BMI 060: Multiplying Response With Simple Marketing Strategies

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Kevin Donlin
Marketing Optimizer + Copywriter. Gains of 92% to 136% are common, online and offline. MSU Spartan.

In this episode, Andy and Tom welcome back Kevin Donlin discuss …

  • 2 surprising items you can pick up at the supermarket to make people more agreeable to your sales message
  • An old-fashioned mail strategy service providers can use to instantly create deeper, longer-lasting connections with new prospects
  • The 3 things needed to craft the “perfect” sales letter and where you should invest extra money when distributing your message
  • The 22-word email that gets inactive buyers eager to do more business with you
  • A teacher’s secret for using 3×5 index cards to deliver better service and grow your business


Mentioned Resources:

Mail Lift 

Yellow Letters Complete

Marketing Multipliers 

Is This the Perfect Sales Letter?

BMI Monthly Free Marketing Tool: PeetieSocial – Social Media Marketing Made Easy – 100% free


Have a marketing question?

Email us at Questions@BMIPodcast.com. Leave your name, company and website — along with your marketing question — and we’ll answer your question in an upcoming episode.


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BMI 059: Testing Your Outreach to Increase Response and Sales

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In this episode, Andy and Tom discuss …

  • How applying the law of reciprocity can persuade more people to take your desired action
  • The one place in your sales process where you’re almost certain to find overlooked revenue
  • A service for creating a complete content factory to drives your marketing outreach with educational material
  • Where in your follow-up process you’re likely to find your most eager buyers (these prospects often get ignored)


Mentioned Resources:

GatherContent

Trello


Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with your question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTune

BMI 058: Building a Personal Brand From Scratch on YouTube

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In this episode, Andy and Tom welcome Monique Parent to discuss …

  • The keys to getting started on YouTube and creating the perfect backdrop on a budget
  • How to quickly come up with quality content that attracts viewers and grows your subscriber count
  • The mindset that can instantly make you more comfortable in front of the camera
  • Several ways to monetize your videos without ads or annoying your audience
  • How to increase engagement and why video length isn’t as important as you might think


Mentioned Resources:

Grapevine

FameBit

SocialBlade

Unique Monique

Monique’s YouTube page

 

Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with your question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

BMI 057: Using Video to Multiply Your Marketing ROI and Revenue

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In this episode, Andy and Tom welcome Michael Mogill to discuss …

  • How to determine what type of videos work best for converting prospects into clients for your business
  • Why posting YouTube links on your social media platforms prevents people from consuming your video content
  • The surprising way people watch videos on Facebook (and how you can make a simple change to meet this preference)
  • The optimal length for online video marketing content
  • Which indicators are most important for determining a video’s success – and why views are a poor way to measure performance

Mentioned Resources:

Crisp Video Group

 


Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with your question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

BMI 056: Closing More Sales Without Sounding Too Salesy

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In this episode, Andy and Tom welcome Zach Burkes to discuss …

  • How a simple “contract” made at the beginning of your time with prospects can make your calls more productive and help you close more deals
  • Why confusion is key to giving yourself an advantage when doing cold outreach
  • The one-thing question that turns objections into opportunity
  • A quick-to-set-up browser plug-in that automates the process for finding potential prospects and generating leads on LinkedIn
  • How to keep control of difficult prospects who are determined to control your conversation

Mentioned Resources:

LeadFuze

Email Hunter

Dux-Soup

Predictable Profits 


Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

BMI 055: Improving Your Marketing Outreach and Creating Interest

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In this episode, Andy and Tom discuss …

  • How to keep your prospects craving more by making simple adjustments to your marketing content
  • A free tool that allows you to determine if there’s potential demand for your product or service in a new market
  • 2 ways to use a natural trait in all humans to amplify the appeal of what you offer
  • 2 cold email tools you can use to diversity your marketing outreach and gain the attention of dream prospects

Mentioned Resources:

American FactFinder

Philip Morgan

Prospect.io

LeadFuze

Predictable Revenue


Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

BMI 054: Targeting ‘Dream’ Prospects and Telling Your Story with Video

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In this episode, Andy and Tom discuss …

  • A free app that allows you to create professional-quality videos – with shot-by-shot guidance – even if you have no editing experience
  • Why long-term marketing strategies are more effective than quick tactics for targeting today’s skeptical consumers
  • A short-form video creation tool that curates editorial and stock footage, so you can use it to tell and share your company’s story
  • How to “dream” your way in front of your best prospects, while turning them into highly profitable buyers

Mentioned Resources:

YouTube Director

Philip Morgan

Chet Holmes

Wochit

AliExpress


Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

BMI 053: Overcoming Obstacles That Prevent You From Publishing Your Book

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In this episode, Andy and Tom welcome Jeremy Jones to discuss …

  • How to know if you have a book topic that will attract readers
  • Why book publishing has changed over the last few years – and how this transition benefits business owners, entrepreneurs and executives
  • 4 innovative ways to use your book as a marketing tool that reveals “invisible” prospects and brings you more business
  • A simple strategy for using keywords and reviews to get your book in front of larger audiences on Amazon.com
  • How a single piece of information in your book can dramatically increase the odds of your readers turning into buyers of your product or service 

Mentioned Resources:

TheBookDistrict.com

YourBookBlueprint.com

Power AUTHORity: The Self-Published Author’s Guide to Build Your Expert Credibility From Scratch 


Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

BMI 052: Updating Your Website With a New Look and Fresh Content

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In this episode, Andy and Tom discuss …

  • A 6-step redesign checklist for making your website an effective marketing tool and a more reliable revenue source
  • The most common content mistakes that prevent websites from attracting a target audience and generating leads
  • 2 tools to help you uncover what parts of your website aren’t meeting your visitors’ needs
  • How your daily conversations can help you create content that keeps people on your website longer, while also making your marketing messages more persuasive

Mentioned Resources:

 

Yoast SEO

KingSumo

Optimizely

Visual Website Optimizer

 

Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

BMI 051: Growing Your Business as a Podcast Guest

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In this episode, Andy and Tom discuss …

  • How to find and identify the best podcasts for reaching your prospects
  • The critical keys to making yourself appealing to podcast hosts – so bringing you on as a guest becomes a no-brainer
  • How to structure your interview answers in a way that greatly increases your odds of converting listeners into leads
  • Why you should never drive podcast listeners to your website’s home page
  • 3 ways to maximize the reach of each interview you do, while also enhancing your current marketing efforts

Mentioned Resources:

Rev

Interview Valet’s Podcast Guest Interview Checklist

 

Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.