BMI 064: Targeting Cold Contacts and Getting Responses

In this episode, Andy and Tom discuss …

  • Where to find an overlooked audience of buyers after you present a webinar (or any training that requires registration
  • The one-question checklist you can use to create compelling messaging to potential prospects
  • A simple tool for helping turn your cold outreach into an automated system that delivers personalized communication
  • A fully automated CRM that fills itself out, eliminating the need to track down contact information or do data entry

Mentioned Resources:


Have a marketing question?

Email us at Questions@BMIPodcast.com. Leave your name, company and website — along with your marketing question — and we’ll answer your question in an upcoming episode.


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BMI 063: Creating Marketing Campaigns That Actually Convert

In this episode, Andy and Tom discuss …

  • 5 key steps to building an ongoing campaign that brings your business a steady stream of new leads
  • The single reason why even the most effective marketing messages can cause campaigns to fail
  • A simple way to increase website conversions by adding a powerful proof element that displays to every visitor
  • Which piece of a marketing campaign is among the most critical to sales and how you can use it to double or even triple your response

Mentioned Resources:

LinkedIn Sales Navigator

LeadIQ

D&B Hoovers

Proof

Hemingway App

Grammarly


Have a marketing question?

Email us at Questions@BMIPodcast.com. Leave your name, company and website — along with your marketing question — and we’ll answer your question in an upcoming episode.


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BMI 062: Building Your Mindset to Create Persuasive Marketing

In this episode, Andy and Tom discuss …

  • The persuasion secret used by the rich and famous to build trust and increase response
  • 8 ways to put yourself into a successful marketer’s mindset
  • How to use unconventional gifts to increase referrals and create stronger client connections
  • A simple tool that allows you to discover the personality types of your contacts, so you can communicate more effectively

Mentioned Resources:


Have a marketing question?

Email us at Questions@BMIPodcast.com. Leave your name, company and website — along with your marketing question — and we’ll answer your question in an upcoming episode.


Like the Podcast? Subscribe and Leave a Review on iTunes

BMI 061: Reaching Out Cold and Creating Profitable Conversations

In this episode, Andy and Tom share a special training that details …

  • A conversational approach for emailing cold contacts and turning them into leads
  • The common request that immediately signals to prospects you want to pitch them
  • Why small-scale direct mail campaigns can be ideal for reaching decision-makers (and why basic letters and postcards almost never work)
  • Where you’re most likely to find the highest percentage of buyers in your prospect pipeline

 

Have a marketing question?

Email us at Questions@BMIPodcast.com. Leave your name, company and website — along with your marketing question — and we’ll answer your question in an upcoming episode.


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BMI 060: Multiplying Response With Simple Marketing Strategies

Kevin Donlin
Marketing Optimizer + Copywriter. Gains of 92% to 136% are common, online and offline. MSU Spartan.

In this episode, Andy and Tom welcome back Kevin Donlin discuss …

  • 2 surprising items you can pick up at the supermarket to make people more agreeable to your sales message
  • An old-fashioned mail strategy service providers can use to instantly create deeper, longer-lasting connections with new prospects
  • The 3 things needed to craft the “perfect” sales letter and where you should invest extra money when distributing your message
  • The 22-word email that gets inactive buyers eager to do more business with you
  • A teacher’s secret for using 3×5 index cards to deliver better service and grow your business


Mentioned Resources:

Mail Lift 

Yellow Letters Complete

Marketing Multipliers 

Is This the Perfect Sales Letter?

BMI Monthly Free Marketing Tool: PeetieSocial – Social Media Marketing Made Easy – 100% free


Have a marketing question?

Email us at Questions@BMIPodcast.com. Leave your name, company and website — along with your marketing question — and we’ll answer your question in an upcoming episode.


Like the Podcast? Subscribe and Leave a Review on iTunes

BMI 059: Testing Your Outreach to Increase Response and Sales

In this episode, Andy and Tom discuss …

  • How applying the law of reciprocity can persuade more people to take your desired action
  • The one place in your sales process where you’re almost certain to find overlooked revenue
  • A service for creating a complete content factory to drives your marketing outreach with educational material
  • Where in your follow-up process you’re likely to find your most eager buyers (these prospects often get ignored)


Mentioned Resources:

GatherContent

Trello


Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with your question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTune

BMI 058: Building a Personal Brand From Scratch on YouTube

In this episode, Andy and Tom welcome Monique Parent to discuss …

  • The keys to getting started on YouTube and creating the perfect backdrop on a budget
  • How to quickly come up with quality content that attracts viewers and grows your subscriber count
  • The mindset that can instantly make you more comfortable in front of the camera
  • Several ways to monetize your videos without ads or annoying your audience
  • How to increase engagement and why video length isn’t as important as you might think


Mentioned Resources:

Grapevine

FameBit

SocialBlade

Unique Monique

Monique’s YouTube page

 

Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with your question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

BMI 057: Using Video to Multiply Your Marketing ROI and Revenue

In this episode, Andy and Tom welcome Michael Mogill to discuss …

  • How to determine what type of videos work best for converting prospects into clients for your business
  • Why posting YouTube links on your social media platforms prevents people from consuming your video content
  • The surprising way people watch videos on Facebook (and how you can make a simple change to meet this preference)
  • The optimal length for online video marketing content
  • Which indicators are most important for determining a video’s success – and why views are a poor way to measure performance

Mentioned Resources:

Crisp Video Group

 


Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with your question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

BMI 056: Closing More Sales Without Sounding Too Salesy

In this episode, Andy and Tom welcome Zach Burkes to discuss …

  • How a simple “contract” made at the beginning of your time with prospects can make your calls more productive and help you close more deals
  • Why confusion is key to giving yourself an advantage when doing cold outreach
  • The one-thing question that turns objections into opportunity
  • A quick-to-set-up browser plug-in that automates the process for finding potential prospects and generating leads on LinkedIn
  • How to keep control of difficult prospects who are determined to control your conversation

Mentioned Resources:

LeadFuze

Email Hunter

Dux-Soup

Predictable Profits 


Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

BMI 055: Improving Your Marketing Outreach and Creating Interest

In this episode, Andy and Tom discuss …

  • How to keep your prospects craving more by making simple adjustments to your marketing content
  • A free tool that allows you to determine if there’s potential demand for your product or service in a new market
  • 2 ways to use a natural trait in all humans to amplify the appeal of what you offer
  • 2 cold email tools you can use to diversity your marketing outreach and gain the attention of dream prospects

Mentioned Resources:

American FactFinder

Philip Morgan

Prospect.io

LeadFuze

Predictable Revenue


Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.