BMI 054: Targeting ‘Dream’ Prospects and Telling Your Story with Video

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In this episode, Andy and Tom discuss …

  • A free app that allows you to create professional-quality videos – with shot-by-shot guidance – even if you have no editing experience
  • Why long-term marketing strategies are more effective than quick tactics for targeting today’s skeptical consumers
  • A short-form video creation tool that curates editorial and stock footage, so you can use it to tell and share your company’s story
  • How to “dream” your way in front of your best prospects, while turning them into highly profitable buyers

Mentioned Resources:

YouTube Director

Philip Morgan

Chet Holmes

Wochit

AliExpress


Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

BMI 053: Overcoming Obstacles That Prevent You From Publishing Your Book

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In this episode, Andy and Tom welcome Jeremy Jones to discuss …

  • How to know if you have a book topic that will attract readers
  • Why book publishing has changed over the last few years – and how this transition benefits business owners, entrepreneurs and executives
  • 4 innovative ways to use your book as a marketing tool that reveals “invisible” prospects and brings you more business
  • A simple strategy for using keywords and reviews to get your book in front of larger audiences on Amazon.com
  • How a single piece of information in your book can dramatically increase the odds of your readers turning into buyers of your product or service 

Mentioned Resources:

TheBookDistrict.com

YourBookBlueprint.com

Power AUTHORity: The Self-Published Author’s Guide to Build Your Expert Credibility From Scratch 


Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

BMI 052: Updating Your Website With a New Look and Fresh Content

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In this episode, Andy and Tom discuss …

  • A 6-step redesign checklist for making your website an effective marketing tool and a more reliable revenue source
  • The most common content mistakes that prevent websites from attracting a target audience and generating leads
  • 2 tools to help you uncover what parts of your website aren’t meeting your visitors’ needs
  • How your daily conversations can help you create content that keeps people on your website longer, while also making your marketing messages more persuasive

Mentioned Resources:

 

Yoast SEO

KingSumo

Optimizely

Visual Website Optimizer

 

Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

BMI 051: Growing Your Business as a Podcast Guest

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In this episode, Andy and Tom discuss …

  • How to find and identify the best podcasts for reaching your prospects
  • The critical keys to making yourself appealing to podcast hosts – so bringing you on as a guest becomes a no-brainer
  • How to structure your interview answers in a way that greatly increases your odds of converting listeners into leads
  • Why you should never drive podcast listeners to your website’s home page
  • 3 ways to maximize the reach of each interview you do, while also enhancing your current marketing efforts

Mentioned Resources:

Rev

Interview Valet’s Podcast Guest Interview Checklist

 

Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

BMI 050: Shaping Your Marketing Message to Convert Prospects

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In this episode, Andy and Tom discuss …

  • 4 tools for identifying prospects’ characteristics, researching competitors, and identifying effective keywords and topic ideas for your website content
  • The importance of matching your marketing message to prospects’ needs and how testing simple changes can cause sales to soar
  • Direct-mail design mistakes that make messages difficult to see, as well as the dangers of focusing your prospects’ attention on price
  • An easy way to identify which ads bring you the most buyers, so you can multiply your efforts
  • Why making multiple offers on your marketing pieces creates confusion and can reduce response

Mentioned Resources:

YouGov

SEMrush

LSIGraph

Answer the Public

 

Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

BMI 049: Building a Business Development System That Enables Growth

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In this episode, Andy and Tom welcome special guest Ryan Waggoner to discuss …

  • How to vet potential clients in a way that practically guarantees they become repeat buyers
  • Why the typical “transactional” approach to working with clients limits your income  
  • The most beneficial time to increase your business development efforts and raise your rates
  • A simple 2-step process for getting referrals and collecting tons of testimonials
  • A pricing strategy that prevents your product or service from being viewed as a commodity and allows you to uncover any prospect’s budget

 

Mentioned Resources:

LetsMakeApps.io

Ryan’s My First Million Dollars From Freelance guide (free)

 

Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

BMI 048: Communicating Effectively and Closing More Sales

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In this episode, Andy and Tom welcome special guest Tom Matzelle to discuss …

  • How to make sure your communication doesn’t come across as too aggressive when selling
  • Why getting prospects to repeatedly say “yes” can be a pitfall that loses you deals
  • A 5-step process for turning objections into strong selling points
  • The 2 qualifying questions that save you time when communicating with prospects and instantly tell you if they’re worth pursuing
  • A simple formula for making your offers more appealing when you can’t guarantee a return on investment

 

Mentioned Resources:

Tom Matzelle


Have a marketing question?

You can ask us in a couple of ways: Call (978) 707-9468 and leave a message with you question. Visit BMIPodcast.com and click the orange button in the bottom right corner.

Subscribe to the Business Marketing Insider Podcast on iTunes.

BMI 045: Selling With Strategies That Create Repeat Buyers

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In this episode, Andy and Tom welcome special guest Heather Ann Havenwood to discuss …

  • The keys to increasing your outreach with clients so they become eager to buy more from you  
  • A seminar secret you can use to multiply your revenue – without having to create any new products or services
  • Why you must attempt to sell something in every communication with prospects and clients
  • How to use the daily news and entertainment cycle to structure emails that recipients read and respond to
  • How applying common-sense dating strategies can help you create compelling marketing (and attract more buyers)